A Recipe for Simpler Marketing

We’re in the age of hyper-complexity in business and especially in marketing. The number of places and ways you’re told you need to show up is now infinite. And that’s a huge problem that I see business owners grappling with every day. They don’t know what to focus on. They read an article about how

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Simplification, Leverage, and Automation (oh my!)

Do you ever wish your business was easier to run? Most are looking for the magic fairy dust (or the one tool) that will put the business on autopilot. Hate to burst your bubble, but it doesn’t exist (I’ve looked). But there are ways you can get closer to “push button” and that’s what we’re

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Growth by Subtraction

I’m in the growth business. Along the way, I’ve learned a little secret to growth that most entrepreneurs overlook or simply ignore. It’s the difference between sustained, sane growth, and the frustrating stall that most businesses experience—what I call “survivor businesses.” The secret is this… Growth spawns complexity. Actually, that’s not quite right. Both the

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114 Top Podcasts for Entrepreneurs: What 53 of Your Favorite Marketers Listen To

Last month, on a loooong car trip, something happened, and I didn’t think it was possible…

I ran out of podcasts in my iTunes queue. (Gasp!)

I don’t know about you, but I binge on podcasts and am always looking for something new to listen to on a long walk or drive. 

To make sure that you (and me) never run out of great stuff to listen to, I asked 53 top digital marketers to share their 3 favorite business podcasts. Checkout the list…

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10 Essential Tools to Build Your Authority

Yesterday, I spoke to a group of 26 CEOs—businesses as small as $1-million in annual revenue, up to $1-billion. One of the CEOs recently bought another business whose strategy was to serve their ideal clients in all the small, out of the way places that the big competitors wouldn’t bother to go. Great strategy, just

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The Pre-Sell Formula
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