John Jantsch, author of best-seller Duct Tape Marketing and the new The Self-Reliant Entrepreneur, is passionate about helping small businesses market smarter and more effectively through a proven system based on strategies that get more leads and customers. But in many ways, he starts with the basics. First, creating a solid foundation for success by

If there is one constant in digital marketing… it’s that what works is always changing. Lacy Boggs, content strategist and Director of The Content Direction Agency, says that sophisticated consumers, who quickly recognize marketing campaigns “in the wild” and make them less effective, have accelerated that trend. That means lower conversion rates for traditional sales

Ever feel like you don’t have enough time for follow up on the leads you generate? You’re not alone. Perhaps 70% of business owners feel the same way. It’s understandable – you feel “stuck” in day to day operations, i.e. putting out fires. But if you ever hope to grow your business beyond where it

Most business owners spend about 20% of their time generating leads to grow the business. It’s a fraction of what you need. As a business owner, it’s easy to get bogged down in the day-to-day. Administrative tasks and the like. It keeps you busy, and you feel like you’ve accomplished something at the end of

You probably don’t need as many clients as you think to have a steadily growing business. You just need the right clients. There is opportunity out there, even in this time of crisis. You just need to get a little creative in how you promote yourself and run your business. And focusing on the right