Articles

Are you making these mistakes in your CRM?

My new book The Follow-up Formula is out! Get your copy now, and get a complete follow-up system (you can even get pre-wrritten follow-up email templates). Back in 2006 when I first found Infusionsoft it had this amazing ability to sort contacts into all these buckets called tags. Tags were a game-changer. You could add

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The Myth of Large Markets

One of the by-products of the Internet in general, and social media specifically is that it gives the illusion that you can be connected with 100,000 people. That somewhere out there is a market for your business that consists of 10,000 or 20,000 or 1,000,000…They’re out there floating in the abyss. And that’s the problem.

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Why Presentations Fail

I was 24 years old, less than a year out of college, and for the first time, found myself in front of a room of “adults”… All of them staring back at me from the darkened room. I felt for them. Standing before them was a sweaty kid, half their age, in an ill-fitting suit,

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A Recipe for Simpler Marketing

We’re in the age of hyper-complexity in business and especially in marketing. The number of places and ways you’re told you need to show up is now infinite. And that’s a huge problem that I see business owners grappling with every day. They don’t know what to focus on. They read an article about how

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