Articles

The real reason you’re not getting referrals

There is a reason you’re not getting all the referrals you think you should get. The problem is that your clients will never, EVER tell you what that reason is. You’re probably getting referrals now. Most businesses are. Yet, when we surveyed over 1000 professionals, they overwhelmingly believed they could be doing a lot better.

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The 3 Part Formula for an Email Newsletter that Gets Clients

On yesterday’s member’s only Roundtable call (for subscribers to The Unstoppable CEO™ CONFIDENTIAL) we had a couple of questions on email newsletters for professional services—consulting, professional practices, marketing agencies, etc.—so I thought I’d share the formula for an email newsletter that gets clients… There are three critical pieces: The goal. The conversation. The content. What’s

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Three ways to set your fees

I have to tell you… Getting the “market rate” when you’re a professional sucks. There, I said it. (You know you’ve thought it.) The problem is the “market” is happy to settle. The “market” is filled with firms who know no other way of getting clients, other than to be the cheapest. So, they drive

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How to Get Referral Partners to Send You More Clients

It’s 10am on a Tuesday morning. You’re sitting in Starbucks, a Grande Pike steaming in front of you. You’ve pulled out your notebook and your latest brochure and you sit there…eyes glued to the door, waiting… Yet another “networking coffee” with someone you hope will become a true referral partner. What we hope for in our

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The Pre-Sell Formula
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