Articles

How an unsuspecting entrepreneur lost my business yesterday

When you do what I do for a living, it’s really hard to watch other business owners lose money right in front of your

An elegant solution, when you hate to “prospect”

“Prospecting” must be the most difficult function in business… It causes confusion—you don’t know where to look for prospects… It causes fear—you don’t know

A different, better, “metric” to measure your success

I think we can all agree, that money is the ultimate scorekeeper in business…but it doesn’t always report total success. So today, I offer

The first thing to do when you need clients

I get asked this question a few times a week. Most often by business owners that need to make something happen fast. And they

I’ve made a mistake…

For years now, I’ve been talking about the critical importance of identifying your IDEAL client. But I now see this was an egregious error…