The first thing to do when you need clients

I get asked this question a few times a week. Most often by business owners that need to make something happen fast.

And they NEVER like my answer.

‘Cause it forces them out of panic mode…it forces them to slow down, just for a second.

Most, take the answer, toss it aside and continue frantically searching for something that looks more like a silver bullet.

It’s a pity, because the true answer isn’t shiny.

It’s not new. It’s not flashy, and it does require the rarest of acts in modern business…

Thought and reflection.

Just for a second.

The answer to more clients, more quickly is in this question…

“Who is your IDEAL Client?”

Pausing to answer this one question is the secret to going faster…

To getting clients with less, but more focused effort…

When you know the answer to this one question, you will instantly gain access to the roadmap for selling them a solution to their problem.

Without the answer, you’re just groping in the dark for your next client.




photo, originally in color, courtesy of:

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