Articles

Rare in business is certainty…about anything. If you’re moving fast, you’re going to be out ahead of your understanding of the facts. Will the

…you’re not creative. The natural tendency in business is to throw the kitchen sink at ‘em… Give ‘em all you’ve got, in hopes something

In my previous life as the owner of a very technical business…with lots of identical competitors we were always trying to “stand out”… I

…when you ask a partner you just met for a referral, that’s what they’re feeling… “Is this a safe place?” “What was that noise?”

When I ask an audience of business owners what are the keys to referrals, they always tell me lies… Lie #1: ”The key to

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