In my previous life as the owner of a very technical business…with lots of identical competitors we were always trying to “stand out”…
I used to laugh, because at trade shows we’d walk up and down the rows of booths and, if you took the logos off of the booths, you could see why everyone was complaining about price competition…
‘Cause you couldn’t tell one company from another.
They ALL said the same thing in generally the same way!
The ONLY means of telling them apart was price.
And some very educated and professional people wondered how they’d become a commodity…
There is an antidote to every form of commoditization (and the price pressure that comes with it)…
You gotta be UNIQUE…but how?
My friend, Jason Leister is going to solve the riddle for you.
He’s developed what he calls “The Incomparable Expert Formula” and I’ve asked him to share it this Tuesday in a special, one-time only workshop.
Jason’s got an uncanny ability to zero in on the big idea that separates you from the pack. (He calls it his “stupid human trick.”)
And, he’s the guy I turn to personally for help with positioning and differentiation…I can tell you from experience, this will be an outstanding session.
The workshop is free, but you must register in advance.
photo, originally in color, courtesy of: Steven Depolo