Category: Attracting Clients

I’m astounded by the number of business owners that believe they are imprisoned by price. They can’t get higher prices or fees because “the competition

Today I got a first class education in how to lose a client. Unfortunately…I was the client. Take heed…the lesson is priceless… I’ve shared before

I’ve talked for the last week about how to bake “trust” into your client attraction process. But there’s an awful lot of marketing noise out

Friends, I got an email yesterday from Boris and in it he takes me to task… Here’s what he had to say: “As far as

Yesterday, I said that “demonstration”…the act of publicly revealing what you do to your future clients is the shortcut to building trust. Now…here’s why you