I got an email yesterday from Boris and in it he takes me to task…
Here’s what he had to say:
“As far as I can see. You do not publicly demonstrate what you do for future clients, do you? No offense intended [Ed. None taken.] but you do not give away what you do as this post says. Do you? It is paid content isn’t it.
I am an investment advisor that uses simple quant strategies. I could disclose the process…I also could give the names of the stocks that I have filtered which goes too far I think, giving everything away. Could you share an example with your audience?”
Boris, thanks for writing in. Let’s see if we can break this down…
I disagree with your assertion that I don’t demonstrate what I do for clients. Here’s what I mean…
Everything I propose to my private clients, I do myself. Right here, in the open. It’s a continual demonstration of the effectiveness of my methods.
So, if you’ve read my book…
– I use a Referral Kit™ (for the price of a latte and a scone at Starbucks you can see exactly how one works right here).
– I build relationships with Promoters by delivering value to them first. Usually by interviewing them and promoting them.
The core group that referred my book to thousands the first week it was out, and made it a bestseller, were all interviewed here.
(Note: You must do this with “purity of intent”. I wanted nothing more than a relationship with them. I hadn’t even conceived of the book when these interviews took place.)
– I “accumulate” future clients using this daily email, where I build trust over time.
– AND…I offer levels of deeper and deeper demonstration of what I do. This is one level and it costs nothing more than your email address and some attention.
The next level up is The Unstoppable CEO™ CONFIDENTIAL. It’s a low-cost way to see a much deeper demonstration…and see how to apply these ideas.
Up from there is The Unstoppable Referrals Launchpad™. Here, for a small sum, compared to becoming a private client, you can experience what it’s like to work with and interact with me personally…specifically on your business, in a small group setting.
As much as I might want to demonstrate it all for free, I have kids that like to eat and a wife that likes nice things, so…I gotta get paid for something.
Everybody’s got to get paid.
But, I attract A LOT more future clients by doing some demonstration for no more than the price of a little attention.
And you can do the same.
What you demonstrate, how you do it (in a way that builds trust), and where you draw the line between free and paid is going to be different for you.
But the principle remains.
For those of you who want to go deeper on this topic, subscribe to The Unstoppable CEO™ CONFIDENTIAL.
It’ll be dropped in the mail on May 1st, so you’ve got to choose…in or out by midnight tomorrow.
For everyone else…stick around.
Pay close attention.
The demonstration continues tomorrow!
photo courtesy of: hannaneh710