Category: Attracting Clients

Over time, I’ve found that every marketing idea is judged four times… Juror #1. By your spouse…Don’t laugh. More glossy, gimmicky, brand advertising is bought

There are 10,000 ways (probably more) to get a client. I’ve noticed that two types of business owners have emerged. The first believes that there

I was traveling this week and looked down at Wednesday’s USA Today cover story sitting outside my hotel room door… Right there on the cover

Today I want to expose a pricing lie. This little lie has destroyed businesses and ruined lives. And no, that’s not hype. The lie goes

Have you ever spent years cultivating a prospect relationship… Answering every question they ask… Giving your best advice… Being a true “business friend”… And then