Hugh Liddle has a simple philosophy when it comes to sales: people don’t buy what they need, they buy what they want. He says only when you apply that principle to your interactions with prospects will you get the sale. And it’s even essential for products and services you don’t think people would ever “want”…
The Pre-Sell Formula
9-Part Email Course
We care about keeping our email list very clean. We will NEVER spam, sell, or rent your emails. You can unsubscribe at any time (and your email will be permanently deleted). Please feel safe to use your primary email address.