Funny…everyone thinks their business is unique and different.
Don’t know if I’m bursting your bubble or if it’s nice to be one amongst a friendly crowd, but either way…
One, almost universal, theme in businesses that aren’t growing as fast as the owner would like is a focus on marketing…
…there isn’t any.
Michael Masterson wrote in one of his Early To Rise essays, that an entrepreneur should spend 80% of his or her time on creating demand…
80%. So, let’s all assume that you work a 40-hour week.
That means 4-days on marketing.
1-day on everything else.
I can hear you screaming at your inbox right now…”80% are you NUTS! I can’t find an hour a week!!!”
I get it. I’ve been there.
When I bootstrapped this business five years ago, I was there. We had a really cool org chart with my name in every spot.
But after about a year, I made a decision to listen to that advice.
First, it was one morning a week. Then a day. Then 3.
And all that extra energy and effort created something…growth.
With a bit of focused effort and a simple, yet solid, system for marketing, in a few short years I’ve built a business that grows itself.
Does that mean no effort—of course not. It does mean small, focused and leveraged effort. Small input ==> BIG output.
One way to get there…listen to Kevin Thompson’s wisdom in this interview I did with him…
photo courtesy of: Kalyan Chakravarthy