In a word…
Attracting clients isn’t for the faint of heart. It’s difficult business to be sure.
But boy do you make it harder than it has to be…
Because you won’t decide precisely who should be your client and who should not.
When I say that to an entrepreneur who’s been casting a wide net, they always push back.
They don’t believe it.
They fear they’ll miss some business that they *need* if they narrow too much.
But EVERY TIME we narrow the focus the magic happens.
The business suddenly get clear about the problems that specific type of client faces…and opportunities for attracting that specific client suddenly appear everywhere.
And the business begins to accelerate.
It’s just ONE of the “growth levers” I use with my private clients. The rest are revealed in The Growth Levers Special Report.