Use these magical words with prospects

OK…today’s the last of our 5-part series on the simple system for getting clients (Here’s Part 1, Part 2, Part 3, Part 4…).
It’s fine to know that you need to open doors and follow-up using a publishing platform, but what exactly should you say?

Lots of experts will tell you there are magic words and secret formulas.

Yes and no…

The magic formula is this…

Talk about THEM and you’re safe.

Talk about their problems, worries, big new opportunities and they’ll listen.

When marketing goes wrong, it’s most often because you’re talking about yourself too much.

Like that guy at the party that drones on and on about his last ‘killer’ round of golf…

You know, the guy you immediately identify and work hard to avoid all night.

Don’t be “that guy!”

Be interesting to the only one in the conversation that matters—your prospect.

Now, how do you know what’s important to your prospects?

Ask ‘em.




photo, originally in color, courtesy of: Andres Nieto Porras

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