Turning one referral partner into five

 
I was on the phone this week with a client who was fretting about his referral partners…

Well, they really weren’t partners yet…

He wanted to work with five people, all five were in the same business and their business was highly competitive.

Working with any one, risked alienating the other four.

This client was stuck, because he was focused on what he wanted…to get referrals from all five.

So we turned it around…

And we created a situation where he could give them, without much effort, what they all wanted (and desperately so)…

Instead of my client walking on eggshells as he tried to quietly work with all five, they became the pursuers…

Seeking him out…

Instead of begging for access to their relationships, they willingly opened the Rolodex…

 

 

 

photo courtesy of: Guian Bolisay

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