The prospecting system that never fails

Recently, I said there are two schools of thought on prospecting…
Aggressive — cold call, beat the bushes, get out and hustle…

and…

Passive — post it and hope (and try not to starve in the process)

There’s a middle road, that keeps you out of cold calling hell and actually makes you feel good about “prospecting”…

(Instead of dreading the thought, worrying about no clients and generally being tied in knots trying to figure out how to get clients in a comfortable, ethical way.)

But the advantage to this “middle road” isn’t just that it’s comfortable (meaning you’ll actually do it) or that it works (it creates results within days, at most, weeks from applying it)…no, the advantage is more significant and permanent…

The big advantage?

It’s built on systems strength.

 

 

 

photo, originally in color, courtesy of: Linus Egger

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