Short on prospects?
Find “prospecting” a challenge?
Well, step right up…
I’ve got a magical cure-all for poor prospecting…
Choose the right market (group of people, prospects, list…IDEAL client)!
This is at least 80% of the battle.
I see all kinds of businesses and they’re in every conceivable place in terms of their success at attracting clients.
Here’s the #1 indicator that exists in the successful ones…
They’ve picked a great market.
One with a real need, and a desire to fulfill the need (you must have both…lots of markets have a need, but not all want to fix it).
And the ones that struggle…they’ve got a common indicator, too…
They have not proactively CHOSEN who is an IDEAL client and who IS NOT.
If you’ve got a prospecting problem, then pick a better market of prospects.
P.S. For a quick, comprehensive guide to choosing your IDEAL client and best market, grab a copy of my Growth Levers Special Report (exclusively available to subscribers to The Unstoppable CEO™ CONFIDENTIAL). Inside I reveal the top two criteria for choosing any market, plus nine ways to take the market you’re already in and find the profitable sweet spot.