The Prospecting Panacea

Short on prospects?
Find “prospecting” a challenge?

Well, step right up…

I’ve got a magical cure-all for poor prospecting…

Choose the right market (group of people, prospects, list…IDEAL client)!

This is at least 80% of the battle.

I see all kinds of businesses and they’re in every conceivable place in terms of their success at attracting clients.

Here’s the #1 indicator that exists in the successful ones…

They’ve picked a great market.

One with a real need, and a desire to fulfill the need (you must have both…lots of markets have a need, but not all want to fix it).

And the ones that struggle…they’ve got a common indicator, too…

They have not proactively CHOSEN who is an IDEAL client and who IS NOT.

If you’ve got a prospecting problem, then pick a better market of prospects.


P.S. For a quick, comprehensive guide to choosing your IDEAL client and best market, grab a copy of my Growth Levers Special Report (exclusively available to subscribers to The Unstoppable CEO™ CONFIDENTIAL). Inside I reveal the top two criteria for choosing any market, plus nine ways to take the market you’re already in and find the profitable sweet spot.

Want my best ideas for growing your firm, plus winning ideas from successful firm leaders?

Twice a week I’ll send the latest actionable ideas to your inbox. Just tell me where to send them and let’s get some clients rolling in…