The most forgotten element of building your client base

My family has this crazy notion that I’m a patient man.
They don’t hang around the office much…

I have the patience of a two-year-old in the toy store.

I want results, sales, new business…and I want it now!

I’m gonna place a safe bet and say…you can relate, ‘eh?

Hey, a little impatience is healthy in business…it gets stuff done.

It adds that little sense of urgency…

But there’s a side effect…

It causes you to think and act for the short term.

Yes, you need to sell today.

Sometimes you need to sell today to make payroll tomorrow.

I get it…

But the pot-o-gold lies in the relationships you started yesterday, today and will start tomorrow, that have maturity dates in 3-months, 6-months, a year.

If you’re not building a platform to stay in front of that group (while you’re impatiently selling today), you’ll still need to sell today to pay tomorrow’s bills.

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