The Power of These 7 Principles Will Transform Your Marketing

This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week…

My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat.
I think you’re really going to like this…
Inside I share the 7 principles that guide all of our marketing and every piece of marketing we help our clients build.
Listen to this and you’ll have a “checklist” for every marketing and sales effort in your business.


00:11 This week’s episode is with Steve and his friend John Curry discussing the  7 principles  of Marketing and Sales just after a conference call Steve just had with his clients.

01:47 Discussing begins.

02:48 John asks Steve to walk through the newsletter starting with the title “Why do we make it so complicated”.

05:10 Steve talks about how mindset is so important in gaining new clients.

08:47 “ Everybody is chasing tactics if you follow marketing on the internet”- Steve

11:51 Principle #1: Trust

21:05 Principle #2: Confidence

26:40 Principle #3: Purity of Intent

32:37 Principle #4: Risk Reduction

35:11 Principle #5: Focus

38:13 Principle #6: Compelling Offer

42:56 Principle #7: Persistence

49:25 Steve explains the Growth Mindset Scorecard.

Mentioned in this episode:


Steve Gordon

Steve Gordon is the bestselling author of Unstoppable Referrals: 10x Referrals, Half the Effort his new approach to attracting referrals and exponentially expanding your network has been called the best new thinking on referrals.


  1. Diana Larmore on June 8, 2017 at 5:44 pm

    Thanks… one of the best coaching segments I have experienced. By the way, I have taken seminars with John Curry — the inspired John Curry. I am the person who sat in the front road–the one he said had the “kind eyes,”
    I had to retire from Guardian at the end of 2015 — I was diagnosed with a brain condition. I experienced a very rough recovery from brain surgery from August 2016 to February 2017.
    Next week, I am starting over. I am determined to serve my clients well and your seminar will help me get off on the right foot,

    Diana Larmore

    • Steve Gordon on June 13, 2017 at 4:40 pm

      Diana, glad you’re here and getting back in the game!

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