This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week…
00:11 This week’s episode is with Steve and his friend John Curry discussing the 7 principles of Marketing and Sales just after a conference call Steve just had with his clients.
01:47 Discussing begins.
02:48 John asks Steve to walk through the newsletter starting with the title “Why do we make it so complicated”.
05:10 Steve talks about how mindset is so important in gaining new clients.
08:47 “ Everybody is chasing tactics if you follow marketing on the internet”- Steve
11:51 Principle #1: Trust
21:05 Principle #2: Confidence
26:40 Principle #3: Purity of Intent
32:37 Principle #4: Risk Reduction
35:11 Principle #5: Focus
38:13 Principle #6: Compelling Offer
42:56 Principle #7: Persistence
49:25 Steve explains the Growth Mindset Scorecard.
Mentioned in this episode:
- John Curry
- Billy Mays
- Unbeatable Mindset by Mark Divine