Podcasts are the ideal way to get more leads and customers for your business, says Tom Schwab. Tom, author of Podcast Guest Profits, reveals how to make sure you get in front of the right audience when podcasting… and how to get them to know, like, and trust you.
It’s all about getting in on the conversation with your ideal customers, whether it’s on your own podcast or being a guest on somebody else’s show.
Your audience is out there but increasingly difficult to reach with traditional marketing, explains Tom. But with podcasting you can exponentially increase your reach quite easily.
Listen in to find out…
- A step-by-step plan for using podcasts as a lead generation tool
- The 10-minute prep ritual for a podcast guest spot
- The 3 “M’s” you must have in place before podcast marketing
- Why running into business barriers can be a good thing
- How to leverage podcasts to boost other marketing efforts
- And more
Tom Schwab TimeLine
00:11 Today Steve speaks with Tom Schwab of Interview Valet. Tom helps his clients get profits and led generation directly from podcasting.
01:20 Tom tells us about his background and the difference between systems and processes.
04:14 “There are profits on the other side of problems”.
06:05 Tom explains the importance of stepping back from a problem and getting other peoples advice on the issue.
08:06 Steve tells us about a time he actually listed out all the bad things that could happen before making a decision.
11:06 Tom gives us examples of how podcasts can be used as a lead generation tool.
14:11 Steve explains how easy and beneficial podcasting is.
16:50 Tom tells us what his favourite Renee Zellweger movie is and why?
17:42 Steve explains the power of podcasting regularly.
19:16 Tom gives an example of how podcasting a lot works.
21:38 Podcasting is the easiest referral strategy in the world”.
23:00 Tom explains how referrals are all about relationships.
24:43 Tom breaks down the 3 M’s: The Message, The Market and The Machine.
27:18 Steve talks about the power of the human voice in podcasting.
29:28 Tom listens to his podcasts at 1.5 times the speed. He explains how audio is the richest medium.
32:05 Tom gies the Unstoppable CEO listeners a fantastic gift!