This week, we’ve got a special episode of The Unstoppable CEO™ Podcast. Normally, I’m the one doing the interviewing, but not this week…
My buddy and client John Curry “hijacked” one of our recent Roundtable calls for subscribers to The Unstoppable CEO Confidential, and put ME on the hotseat.
I think you’re really going to like this…
Inside I share the 7 principles that guide all of our marketing and every piece of marketing we help our clients build.
Listen to this and you’ll have a “checklist” for every marketing and sales effort in your business.
00:11 This week’s episode is with Steve and his friend John Curry discussing the 7 principles of Marketing and Sales just after a conference call Steve just had with his clients.
01:47 Discussing begins.
02:48 John asks Steve to walk through the newsletter starting with the title “Why do we make it so complicated”.
05:10 Steve talks about how mindset is so important in gaining new clients.
08:47 “ Everybody is chasing tactics if you follow marketing on the internet”- Steve
11:51 Principle #1: Trust
21:05 Principle #2: Confidence
26:40 Principle #3: Purity of Intent
32:37 Principle #4: Risk Reduction
35:11 Principle #5: Focus
38:13 Principle #6: Compelling Offer
42:56 Principle #7: Persistence
49:25 Steve explains the Growth Mindset Scorecard.
Mentioned in this episode:
- John Curry
- Billy Mays
- Unbeatable Mindset by Mark Divine