Entrepreneur and author Paul Jarvis has an ideal customer type: people who are paying attention. He explains what that means and how it’s connected to staying well away from social media marketing.
In a world obsessed with explosive business growth, Paul also has a more cautious take that still makes for a profitable business. The key element: the relationship you have with your customers.
Along the way he discovered something that’s more useful in business than education, training, or experience.
We unpack that and also discuss…
- Scaling up your business without growth
- Being your true self to your customers
- How to avoid “selling” but be more profitable
- The sometimes-awkward transition from services to products
- And more
Mentioned in this episode:
- (https:/.pjrvs.com)
- MailChimp
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Timeline
00:00 Interview with Paul Jarvis.
00:11 Today Steve speaks to Paul Jarvis, entrepreneur and author of Company Of One.
01:35 Paul tells us how he started off in business working with Steve Nash and Shaquille O’Neal amongst others.
03:16 Paul tells us the list of things he’s doing now.
04:25 Paul tells us about his many failures at starting his business, as well as when he moved from services to products.
08:06 Paul tells us about the importance of resilience
09:20 Paul isn’t big on social media. He concentrates on more on retention than acquisition.
13:55 Paul explains what “enough” is in terms of business growth.
17:02 Paul talks about not wanting to own Airbnb because how it would affect his life and how the same principle applies to business.
19:45 Paul explains his Company Of One mindset.
21:45 Paul talks about the attrition rate of businesses in the Inc. 5000.
24:44 Paul explain how its up to 5-8 times more expensive to gain a new customer than to keep one.
28:11 Paul talks about scaling without growth using his mailing list.
30:50 Paul talks about regular cadence and not taking Sundays off.
31:59 Paul tells us how he is the same with everyone he meets. Being authentic is his best asset.
39:52 Paul explains how differentiating between personalities keeps you at the top of the market. Differentiating on price keeps you at the bottom of the market.
46:00 Paul tells us how best to get in contact with him.
