Laura Roeder | Going from Solopreneur to 7-figure CEO

If you’re transitioning from being a freelancer to building your own company - and you’re struggling (who isn’t?), you don’t want to miss this talk with Laura Roeder. She was a freelance designer and is now CEO of a 30-employee company that offers the popular social media automation tool, Edgar.

As the owner/founder, you’re often the bottleneck slowing your company’s progress. Laura has solid tips for recognizing and overcoming your self-inflicted obstacles to growth.

She also shares strategies for avoiding social media burnout and using this marketing channel effectively.

Check out this episode now to find out…

  • Ways to avoid “Monkey in the Middle” Syndrome
  • How to make sure you’re actually delegating
  • Which type of people you need to take your business to the next level
  • A social media strategy that gets results - and takes less work
  • The two types of social posts getting the most traction now


And that’s just a small taste…

Listen now…



00:11 Today Steve speaks with Laura Roeder. Laura is the founder of Edgar, a social media app designed to prevent status updates from ever going to waste.

00:54 Laura gives us a quick recap of where she's at.

02:23 When trying to overcome problems, Laura had found that staying present has been one of her greatest assets and how the comparison is the thief of joy.

06:18 Laura talks about being a new CEO and how having to delegate work and not be the “monkey in the middle”.

09:11 Laura talks about hiring people to do jobs that she can’t do.

11:20 Laura talks about being pregnant when launching Edgar and how it actually helped her.

13:59 Laura talks about the steps that led her to build Edgar.

16:45 Steve and Laura talk about Edgar and how to repeat blog posts are not an issue.

20:52 Laura explains that simply posting more often can be the best way of reaching more people.

26:08 Laura discusses how video is fast becoming the new best marketing trend and why you should narrow your social media platforms.

33:29Laura tells us how best to get in contact with her.

Mentioned in the show

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301