Joe Kashurba | A Blueprint for Scaling Up a Professional Service Business

If you’re a consultant or other professional service provider, you have to listen to what Joe Kashurba has to say in this interview. If you want to create a thriving business that brings in 2X, 5X, or 10X what you’re making now, this web designer turned business consultant lays out the road map.

Joe says to find breakthrough growth you need to do two things: take on employees (but not in the traditional sense) and… get rid of some of your customers. He explains how that works, as well as …

  • Why you shouldn’t charge hourly fees
  • The two-part process for charging premium prices for your services
  • The who, what, and why you need to know before you do any marketing
  • 5+ benefits of a virtual office… and the dangers of a “real” office
  • The step you must take to make your business scalable
  • And more

Joe Kashurba TimeLine

00:11 Today Steve speaks with Joe Kashurba, a web design guru and expert in scaling up business.

01:24 Joe tells us how he first started his business in high school video taping his his friends rock band.

03:04 Joe explains the struggles he had in the beginning and how marketing consistently was such a help.

04:03 Steve talks about Dan Kennedy.

05:23 Joe continues in describing other early stage issues and how he got too busy.

07:07 Steve talks about the expenses of scaling up to an office and how much better it is having a virtual office.

08:50 Joe explains why it is important in giving clear instructions in running a virtual office.

12:08 Steve and Joe talk about the virtual office stigma.

15:25 Joe talks about 10 Xing your business.

17:40 Steve talks further about 10 Xing.

18:55 Joe explains the other steps he takes in 10 Xing your business.

21:48 Steve talks about productised services.

25:54 Joe talks about getting a marketing strategy that works.

27:26 Steve explains the importance of the marketing message.

29:14 Joe explains the “who, what & why” and oil drilling.

32:53 Steve talks about getting a unique marketing strategy that works for you.

36:07 Joe expands on doing marketing tests.

39:07 Joe talks about one of his clients increasing her prices for no less work.

43:02 Joe tells us about the assembly line model.

Joe tells us how best to get in contact with him

Mentioned in the show

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