Why “obscurity” is the real enemy in business

New Resource: A complete blueprint for landing more and better clients (without having to become a master salesperson). It’s 100% free and will simplify how you attract new clients. Get it on our new mini-site sellingprofessionalservices.com.

An old friend once told me there are two types of prospects…

The ones you know, and…

The ones you don’t know.

While that’s trite, and true, I think it’s better said this way…

There are prospects that know you, what you do, and when to call you…

And ones that don’t know you exist.

The fundamental problem in business is figuring out how to move people from “don’t know you exist” to “know when to call.”

That’s the escape from obscurity.

And, if we’re honest, very few businesses make it out of obscurity.

They don’t die. They stay in business (often for decades), but never reach their potential.

They stay “the best kept secret” in their market.

Today’s episode begins a 2-part deep dive into creating your own escape plan from obscurity.

Listen now…

Why “obscurity” is the real enemy in business

P.S. We’ve created a new mini-site where we’ve published our blueprint for escaping obscurity. Check it out at sellingprofessionalservices.com

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