David C. Baker | Building a Business Based on Your Expertise

One of the most painful things any expert or consultant can do is… say no to opportunity. But it must be done. Author and advisor David C. Baker, who’s been featured in the Wall Street Journal, Forbes, and more, explains how doing so will actually make your business more successful (and ensure you enjoy your work even more, too).

Building a business based on your expertise requires a unique approach. And David highlights some of the best practices for making sure potential clients recognize what you bring to the table – and pay accordingly.

In this episode, you’ll learn…

  • The 4 common mistakes of entrepreneurs – and how to avoid them
  • One of the best ways to organize your thoughts and formulate new ideas
  • The dangers of over-delivering to a client
  • 2 ways to gain expertise none of your competitors have
  • How to ensure you can charge a premium for your services
  • And more

Episode TimeLine:

00:11 Today Steve speaks with David C Baker. David is an author of 5 books, a speaker and has advised over 900 firms.

01:58 David tells us his background and how he became known as the expert of experts.

05:36 David tells us about how he overcame issues such as depression and economic problems. He explains how writing helped him succeed.

09:34 “You don’t know what you really think until you write it”.

14:19 David tells us about his book, The Business Of Expertise. He highlights 2 major issues that work against us.

17:36 Trying to stand out from a field of experts is difficult. David tells us how to do it.

19:20 Steve explains the “Doctor Analogy”.

22:58 Confidence, Opportunity & Capacity. David explains each.

26:18 Steve talks about the real issue of being a expert but having a lack of confidence.

27:54 David explains why “your size should always be less than your opportunity”.

31:31 David explains his view on Positioning.

38:06 If you are having trouble saying no to more work, David has a solution for you.

41:33 Steve explains why it’s fine to change if its not working for you.

43:42 David tells us why he admires experts.

Mentioned in the show

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