Kate DiLeo | How To Create A Provocative Brand and Engage Customers In Conversation

On this week’s episode of the Unstoppable CEO Podcast, we speak with Kate DiLeo, the Chief Brand Architect with brand strategy firm, Ennobble. Kate believes that an effective brand is the path of least resistance to revenue and she’s passionate about helping organizations create really compelling common ground with their customers.

“Really, my whole approach is about helping free up business leaders and entrepreneurs to deliver a brand pitch that actually enables them to win more work,” says Kate.

We chat about methods and actionable strategies for branding, as well as:

  • The importance of nailing down the messaging before creating visuals
  • The one-sided nature of storytelling and how to engage customers in conversation
  • The three specific points that you need to be in every conversation
  • The metrics used to measure the success of a rebrand
  • And more

Mentioned in this episode:

Transcript

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