It’s not the most technically competent professional who is successful, it is the professional who makes their competency the most visible.
My guest this week is Charlie Moon. He is an expert in helping professionals develop their businesses by becoming more visible to prospective clients. His techniques allow accountants, engineers, bankers, architects, and others to become more confident and effective in their sales strategies. In our conversation, Charlie walks listeners through several processes he uses with clients, including:
- How to increase your sales by working “left of hello”
- Why getting some of the professionals in your office to sell is like pushing water uphill (and how to help them get better results)
- Plus…Charlie’s EMBRACE method for business development
Listen here or watch on YouTube.
Mentioned in this episode: