Why so few succeed selling at higher prices

I’m on-site with a client today and thought I’d give you a picture of what marketing at the highest level looks like… This client is selling six-figure consulting contracts to corporations…

A complicated sale to say the least.

Each sale requires “selling” a half-dozen executives on the deal. Only one can say “yes”, but all can say “no” and kill the deal.

So it takes more than ONE marketing campaign…

It takes six, integrated, coordinated, simultaneous, yet customized campaigns tuned to each executive’s “world”.

The CEO thinks one way…

The CFO another…

The COO has her concerns…

The head of sales, marketing, personnel…all have different levers that must be pulled, buttons that must be pressed.

And, honestly, it’s MESSY.

There are dozens of moving parts…

Different pieces of copy…

Different testimonials…

Different angles…

Most would look at it and think…”That’s too complicated.”

Complex sales require carefully crafted, complete strategies to be successful.

That’s good news and bad news.

Good news IF you’re willing to endure a little mess to build a superior selling system that works again and again and again.

‘Cause you won’t have any copycats…it’s a business asset that can’t be *easily* ripped off.

Bad news if you’re looking for the silver bullet. The magic blue pill. Santa Claus…bringing you high-level clients wrapped up in bows.

We’re currently scheduling on-site marketing strategy days for 2015. I come to you, we spend a day designing your marketing strategy, you have a roadmap for how to get high-end clients.

Current clients have already purchased seven of the 10 available on-site days next year. Three remain. Please email Lauren (lauren@unstoppableceo.net) if interested.

 

 

Photo Courtesy of: Tyler Merbler

 

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301