Where new clients come from

After 20+ years of running companies, this is still the #1 question I ask everyday…

Where do the new clients come from.

I don’t mean, where are we going to get new clients, but where did the ones we got yesterday, the day before and last week…

Where did THEY come from…?

Most of the business owners I speak to want to know this too, but the answer eludes them…

Why?

Because for most, getting clients is a “random act of fortune.”

There is cause and effect, but it’s obscured because either, they’re not tracking what they’re doing, or, the bigger problem…

There’s not enough throughput of new leads and clients to find the pattern. This is BAD for your business for two reasons…

1. You’re not getting enough leads to get the number of new clients you want.

2. You’ve got no way to track down your success and duplicate it. Long-term this is the thing that keeps you small and over-worked. In online advertising there’s a phrase used to describe the progressive optimization of a campaign…

The phrase is “peel and stick”…

The same approach works in all kinds of client attraction. You see what works, peel off the stuff that doesn’t. So, month, after month, after month you’re getting better and better results with less and less effort.

But you gotta have throughput to see the pattern and make the improvements.

I’ve got a couple more openings for you, IF you’re ready to increase your lead “throughput” and figure out exactly what works to get more clients.

If you’re ready for help, book a time here and let’s talk.

Curious how we create throughput for clients? Every client is different, but here’s what we’ve done for one client.

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301