The “Un-marketing” Secret

Let me share a little secret I discovered about selling high-priced stuff for the last 20-years… It goes against most of the industrial age sales dogma, but it’s not yet failed to work.

And, it’s easier than that last-century, pound down the door approach.

It’s the “un-marketing” secret…

Never *sell* your big-ticket thing. Don’t market it.

SELL everything else, and sell it with fury and vigor.

But don’t sell the big one.

Build demand for it…

Desire for it…

Keep it exclusive and in the shadows, with velvet rope surrounding.

The best buyers will seek it out, stand in line, pursue you.

They will come and WANT to *buy* it.

 

 

 

photo, originally in color, courtesy of: The Good Doctor

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301