The shortcut to trust

You know what they say… “Seeing is believing.”

Want to build trust quickly with prospects?

Show them what you do.

Got a blender that’ll chew through steel? Drop a brand-spanking new iPhone in, turn it into dust and put the video on YouTube.

Oh wait…you don’t sell a product that blends? Don’t have anything to demonstrate??

Demonstrate your expertise.

Share your knowledge.

Show how you approach common problems in your market.

Sure your competitor could copy your approach, but chances are your approach isn’t all that new. That’s not usually why people buy…

They buy when they like you and trust you.

So show them why they should.

For subscribers to The Unstoppable CEO™ CONFIDENTIAL, watch your mailbox next week for a deep-dive issue on engineering trust in your marketing.

Future subscribers, join here:



photo, originally in color, courtesy of: Tobias Michaelsen

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301