I’ve got a super secret 10 word script…
There is a secret to converting clients. I had a lengthy conversation with former client, Andrew Percey, and Kenny Goodman on this topic yesterday, for their Magnetic Consultant podcast (I’ll send you a link when the interview is live in a few weeks.)
Kenny ruthlessly grilled me on my own follow-up process…here’s what’s involved:
1. This daily email. Quick 30-second a day touch on you and a few thousand of our friends.
2. Various direct mail “stuff”…cards and gifts to our clients and customers.
3. My premium newsletter—The Unstoppable CEO™ CONFIDENTIAL, sent monthly to subscribers.
At the end of the grilling Kenny said…”So you’re basically in your IDEAL prospects' life all the time.”
So there it is…the big secret revealed.
After a time, if you’re consistent, you will outlast and eliminate all competition…all concern over price…all resistance to buying…any need to “sell.”
Now, YOU don’t have to show up every day to create off-the-charts results. Once a month will work fantastically well. Weekly, better. And daily, when done right can transform your business.
Pick the frequency that you’ll sustain. Then sustain it.
photo courtesy of: Victor Camilo