The Prospecting Panacea

Short on prospects? Find “prospecting” a challenge?

Well, step right up…

I’ve got a magical cure-all for poor prospecting…

Choose the right market (group of people, prospects, list…IDEAL client)!

This is at least 80% of the battle.

I see all kinds of businesses and they’re in every conceivable place in terms of their success at attracting clients.

Here’s the #1 indicator that exists in the successful ones…

They’ve picked a great market.

One with a real need, and a desire to fulfill the need (you must have both…lots of markets have a need, but not all want to fix it).

And the ones that struggle…they’ve got a common indicator, too…

They have not proactively CHOSEN who is an IDEAL client and who IS NOT.

If you’ve got a prospecting problem, then pick a better market of prospects.

 

P.S. For a quick, comprehensive guide to choosing your IDEAL client and best market, grab a copy of my Growth Levers Special Report (exclusively available to subscribers to The Unstoppable CEO™ CONFIDENTIAL). Inside I reveal the top two criteria for choosing any market, plus nine ways to take the market you’re already in and find the profitable sweet spot.

http://unstoppableceo.net/growth-levers

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301