The most important secret I ever discovered from Seth Godin

You’ve undoubtedly heard of Seth Godin. He’s written a bazillion books, has less hair than I do and is reported to know a couple of things about marketing…

I’ve read all of his books and many of his articles. But if there’s one nugget…

If there's one most important pearl I stole from ‘ol Seth, it’s this…

In an interview I heard years ago he said (paraphrasing)…

“If you’re an expert at what you do, you should have something to say about it every day.”

You should have an opinion about how the world (or your corner of it) ought to be.

What should change…

What should be expanded…

What should be reduced…

How things can be better…

…if YOU are an expert.

Maybe I’m just an opinionated fellow, but I agree.

Now…I’ve read lots of Seth’s stuff. Some of it’s grand. Some of it, honestly, I don’t understand.

But here’s what I do know…

The act of him publishing makes him, to most, an expert.

And the act of YOU publishing, to most, makes YOU an expert, too.

http://unstoppableceo.net/growth-levers

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301