The most forgotten element of building your client base

My family has this crazy notion that I’m a patient man. They don’t hang around the office much…

I have the patience of a two-year-old in the toy store.

I want results, sales, new business…and I want it now!

I’m gonna place a safe bet and say…you can relate, ‘eh?

Hey, a little impatience is healthy in business…it gets stuff done.

It adds that little sense of urgency…

But there’s a side effect…

It causes you to think and act for the short term.

Yes, you need to sell today.

Sometimes you need to sell today to make payroll tomorrow.

I get it…

But the pot-o-gold lies in the relationships you started yesterday, today and will start tomorrow, that have maturity dates in 3-months, 6-months, a year.

If you’re not building a platform to stay in front of that group (while you’re impatiently selling today), you’ll still need to sell today to pay tomorrow’s bills.

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301