Can I share a secret with you? I'm lazy.
If we're being nice, we'd call it "productively lazy"...
Now, most think my method for attracting clients is a lot of work.
I wrote a book.
I write an email everyday.
I write a 16 page newsletter every month.
And I get on the phone for interviews.
And yes, all of that IS work.
But let's look at the alternative...
5 networking lunches a week.
Three more networking meetings.
An hour of dreaded "just checking in calls"...
And, at the end of the day it attracts poor clients and doesn't scale.
So, go ahead, call me lazy!
photo, originally in color, courtesy of: Ally Mauro