I guess it’s natural to chase after tricks and tactics when you feel like you need clients. The problem…
They don’t work.
I see it happen again and again…a business owner who’s never met a guru tactic he didn’t like.
Then with all the staying power of duct tape and chicken wire he wraps them all together.
…a marketing Frankenstein!
Big, ugly (to prospects), hard to keep control of…a true monster.
And missing from his evil mess is the one thing that is truly attractive, that focuses IDEAL clients and simplifies the job of marketing… . . . CLARITY . . . Find clarity first—about what you offer, who your clients are and are not and why they should do business with you.
Then, put away your duct tape and chicken wire.