You’ve probably seen the book and accompanying TED talk from Simon Sinek “Start With Why.”
Not a bad book, but flawed I think.
Better to start with “who”…
WHO are you serving?
WHO is your IDEAL Client?
Specifically “who,” not generally “who.”
When I see a business struggling to find footing and gain traction, they usually know “why” they’re in business, but they’re fuzzy on “who” they're in business for.
So they cast a net too big.
Figure out “who” first. Take dead aim.
The focus makes you go faster.
photo, originally in color, courtesy of: Stefan Muth