Scheming for clients

You need a better scheme! You should be scheming new ways to get and keep clients all the time…

And yes, I mean scheming…

I know I’m gonna get emails from frightened readers thinking I’m suggesting some mal-intent.

Naive!

Jobs schemed at Apple to get you to buy an iPhone…he schemed to get the music industry to cave to iTunes so you could load your iPhone with music…

Schultz schemed at Starbucks to create a place you’d want to hang out…schemed to get you to pay $5 for COFFEE and LIKE IT.

Bezos schemed at Amazon and convinced you to pay $80 a year to be a “member” and have the right to order from his company MORE.

Done well, schemes are good for you AND your clients.

Clients pay more for a good scheme…

Clients REFER good schemes…

What’s yours?

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301