Hold your horses...not THAT kind of attractive. There's no bottle of magic face glop at the end of this post...I promise! :-)
No, I mean attractive to prospects.
To referral partners.
You know the answer.
It's all the rage in the business books and blogs these days.
You need to do to things (well do isn't the right word...you need to BE two things):
#1. An Authority
#2. A Leader
Good to know...but HOW do you BE-come an authority or a leader?
Here's the two step process...
Step 1: Decide to be one!
Step 2: Go get the stuff of leaders and authorities.
It can be had. It's not expensive and you can't BE one without the "stuff".
Here's the short list of what to go get...
- Media (the kind you own)
- An audience
- A point of view
My new book Unstoppable Referrals will show you exactly how to get all three (and how to turn them into a referral attracting system).
You can get a copy for the silly little price of a penny, for a limited time just click here...