When it comes down to it, getting clients is simple…
The clients are out there.
You just need to get a message in front of them.
You can do that with your feet (and most do).
Nothing wrong with that, but it’s like real *work* and doesn’t give you much leverage.
You can use your wallet to get in front of them.
Media companies from CBS, NBC and the New York Times to Facebook and LinkedIn buy the attention of your future clients with content and sell a slice of that attention to you…sell away.
Hey, not knocking it. It works…we use it.
But the easiest, most accessible way to accelerate your growth is still…
Not just any referrals, but my kind of referrals.
Everything you need to rapidly accelerate is close at hand…
You have relationships who can quickly become Promoters.
You have expertise (every business owner has it).
That’s it…that’s all you need.
If you want a more detailed plan of action go here.
photo, originally in color, courtesy of: Jon Wick