Yesterday I wrote to you about clients who promise to send you a referral, then… Do nothing.
So, the next big question is…
“How do you follow-up?”
Without being a pest.
Without feeling slimy.
Without groveling and begging…
The best way to follow-up is to simply BE VALUABLE.
If you didn’t lead with your Referral Kit™, start by sending it.
Send articles, books, interviews you’ve done that are relevant to them…even interview THEM.
Create so much value that they’ll be compelled to reciprocate, by finally referring you.
photo, originally in color, courtesy of: asenat29