Are you engineering trust?

  When Ms. Future Client finds your business, have you thought about how, precisely, you’ll convey that you’re trustworthy?

What’s the old sales saying…

“People buy from people they know, like and TRUST.”

So, what happens when Ms. Future Client arrives at your business (on the web, the phone, in email or through the front door).

Make a list…Step 1, Step 2, Step 3…

And ask yourself, “Am I creating or destroying trust in this step?”

The faster and more deeply you build trust, the faster you can sell and the faster Ms. Future Client gets a solution to her nagging problem (often known as Mr. Future Client ;-).

We’ve just done this exercise here and changes are afoot…stay tuned…




photo, originally in color, courtesy of: Terry Johnston

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301