Who would have ever thought…
Doctors would be commoditized?
Or lawyers, dentists, accountants, engineers and architects?
These were the “golden ticket” professions…yet, today, all commodity services.
If they’ve been reduced to commodity status, you can bet your industry has, too.
But there is an antidote.
The lowly referral.
Referrals, done the right way, create a “competition free zone” where your prices (and profits) can expand.
Hey, referrals aren’t sexy, but who would you rather have: a referred prospect, pre-sold on buying YOU or a cold prospect from a Facebook ad that needs to be “sold”?
Wednesday, I’m offering a new, updated, free training that will show you how to get more referrals to highly qualified prospects, without having to ask for them.
photo, originally in color, courtesy of: CNBP