An elegant solution, when you hate to “prospect”

  “Prospecting” must be the most difficult function in business…

It causes confusion—you don’t know where to look for prospects…

It causes fear—you don’t know what to say to prospects…

It causes heartburn—you worry when you don’t have prospects and you can’t easily fix it (see above for 2 reasons why)…

It, alone is one of the major causes of stress in business.

In many businesses the answer is to make everyone (globally or everyone in a given market) your “prospect.” But that ignores reality.

The available wisdom breaks two ways…

The aggressive: Go beat the bushes, cold call, get out there, be seen…everywhere.

or…

The passive: “Just post it and they will come.”

Thankfully, there’s a middle road. A friendlier road. A way to develop a relationship with a prospect from strength, not desperate weakness. To be proactive, yet not pushy.

It requires no budget and only small, comfortable effort. I call it “network infiltration.”

I’ve outlined the process in “The Network Infiltration Blueprint”...

 

 

 

photo courtesy of: James

Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301