Five years ago, when I started this business I had no clients, I was in a new market, with zero reputation… …and, like you, I had bills to pay and mouths to feed.
There was no “time” to wait for clients. I needed them RIGHT NOW!
When I asked business friends what they thought I should do, I got this…
“You’ve got to pound the pavement.”
“You should do 10 ‘drop-ins’ a day.”
“Get on the phone. Dial for dollars.”
“It’s all a numbers game.”
One guy even suggested I take a stack of business cards to the Chamber of Commerce luncheon and stick ‘em on the windshields of all the cars in the parking lot…
Well-meaning advice, but give me my dignity PLEASE!
The clients I wanted then and the ones you want now…
The ones who’ll pay you a big fee.
The ones who’ll take your advice and not “tell the surgeon how to make the incision, while lying on the operating table.”
The ones who’ll brag that they’re working with YOU…’cause you’re actually SOMEBODY…
Those clients aren’t coming to you from a card on a windshield.
They aren’t available (even though you can hear them behind the gatekeeper's desk) when you drop-in.
They won’t take your call.
When you need clients fast, keep your wits about you and keep your dignity.
Confidence attracts, desperation repels.
In three days, the next issue of The Unstoppable CEO™ CONFIDENTIAL goes to print and in it, I’m going to lay-out a step-by-step, play-by-play plan for getting clients, when you need them fast.
And when you’re done, you’ll still be able to carry your head high.
Get it here: http://unstoppableceo.net/growth-levers
photo courtesy of: Gabriel Calderon