Yesterday, I exposed a common lie about selling at high prices. And I promised to share 7 triggers you can use to get higher than average prices and fees. Here they are…
1. Place - A rubber ball at Disney World sells for 20x what a similar ball sells for at Walmart.
2. Celebrity - Proactive acne cream…a brand driven by celebrity endorsement vs. generic. 4x to 40x premium for the celebs.
3. Authority - McKinsey & Co. management consulting vs. the MBA from Harvard already on staff.
4. Scarcity - If you can’t find it, you’ll pay more when you finally do (and be happy to have found it).
5. Convenience - Custom detailing of your car at your home vs. driving through the car wash across town.
6. Luxury Experience - Starbucks coffee vs. gas station coffee.
7. Personalization - Custom tailored suit vs. off the rack.
Now, for a little bonus…
My friend and master of the process of selling, Matthew Kimberley, is foolishly giving away 9 of his most prized business books…and he’s throwing in my book, too, to make an even 10 ;-)
You can put your name in the hat for the book drawing at his site…
I recommend you do!