2 Steps to Improve Your Marketing Results

It’s so easy to chase the next big thing, thinking that’s what will finally make all the difference…

Yet, the next “new media” is just that…it’s media. It’s only one of three pieces you need to attract clients.

It gets everyone’s focus because it’s the easiest to deal with.

Media is everywhere, you can get it free, you can buy it and mostly, it’s just a giant distraction from the two things that matter more…

#1. Who you’re trying to attract (what we call your IDEAL Client).

#2. What you’ll say to them once you have their attention (your message).

You can try every media known to man…and every new one invented tomorrow and you’ll fall flat until you figure out these two things.

But the unending search for “new media” marches on…

I hear it in the voices of firm owners who wonder “should I try posting on LinkedIn…maybe SnapChat…oooh, what if I can have LinkedIn auto post to SnapChat…? That’ll get clients…”

Media is important, but it’s a useless tool until you know who you’re trying to reach and what you’ll say to them (that they’ll actually care about) when you get there…


We’ve got a brand new webinar on how to attract great clients consistently, without paying for advertising…

We’ve got several opportunities to see it, register for the next available presentation at http://unstoppableceo.net/webinar


Steve Gordon

101 North Monroe Street, Capitol Hill, FL, 32301